We’ve launched the UK’s first-ever range of high-fibre ‘drinkable fruit’, Tropicana Whole Fruit. Our latest innovation contains 50% more fibre than traditional smoothies and juice thanks to our new and unique process. Packaged up in 150ml bottles, Whole Fruit delivers Public Health England's recommended daily juice serving.
“We’ve made more of the Whole Fruit drinkable and use everything but the pips and peel to retain fibre which is a key nutrient lost during traditional juicing,” explains Caroline Wilding, Tropicana Marketing Manager.
“Our new pressing process helps us to bridge the nutritional gap, aiding the two in three Brits who are not managing to consumer their five-a-day and, the 90% who are not achieving their daily fibre intake,” Caroline continues.
The delicious drink has a velvety smooth texture and is available in both Apple and Orange flavours. Designed with our sustainability agenda in mind, Tropicana Whole Fruit uses 50% recycled PET and is 100% recyclable.